Morgan Stanley

Global Sports and Entertainment Wealth Management Green Room at Big Night Live

 

PROPOSAL

 

Exclusive Sponsorship of the Green Room at Big Night Live

Overview

We are excited to present a unique and strategic sponsorship opportunity for Morgan Stanley Global Sports & Entertainment Wealth Management to become the Official Sponsor of the Green Room at Big Night Live. This partnership offers unparalleled exposure to over 350 chart-topping and emerging artists per year, establishing your brand in an elevated, intimate, and influential environment where culture is created and shared.

Big Night Live is Boston’s premier music venue, positioned at the heart of the city’s sports and entertainment hub - at TD Garden and North Station. Hosting an impressive lineup of artists from across the globe, the venue consistently attracts a highly engaged and trendsetting audience, both backstage and on the main floor. Sponsoring the Green Room provides a rare opportunity to showcase Morgan Stanley's commitment to supporting talent, creativity, and entertainment.

Sponsorship Benefits

1. Prime Brand Exposure

  • Elite Reach: Your brand will be presented to 350+ artists annually, many of whom are leaders in the global music industry and influential figures in entertainment.

  • Artist Engagement: As artists prepare for their performances, they will interact directly with your brand in an exclusive, thoughtfully curated space.

  • VIP Impressions: The Green Room serves as a touchpoint for key industry executives, talent managers, and high-profile guests.

2. Captive Audience

  • Strategic Positioning: The Green Room offers a perfect platform for your brand to engage with a captive and highly influential audience of musicians, athletes, and cultural leaders.

  • Meaningful Interactions: This sponsorship allows for authentic brand placement and memorable experiences that leave a lasting impression on artists and their teams.

3. Comprehensive Brand Integration

  • Customized Fit-Out: Morgan Stanley Global Sports & Entertainment Wealth Management will have the opportunity to fully customize the Green Room’s interior. This includes:

    • Interior Colors and Theme: Align the decor with your brand identity, creating a visually cohesive space.

    • Branded Carpeting and Signage: Feature Morgan Stanley's branding tastefully throughout, from luxurious custom carpets to sleek, sophisticated signage.

    • Artwork and Decor: Collaborate on bespoke art installations or photography that tell the story of Morgan Stanley’s support for artists and entertainers.

    • Lighting and Ambiance: Incorporate dynamic lighting features to set the right mood while subtly showcasing your brand.

    • Comfort and Luxury: Include plush seating and premium amenities to ensure artists feel relaxed and pampered.

  • Digital and Interactive Elements: Integrate digital touchpoints, such as branded screens or interactive displays, to share engaging content about Morgan Stanley’s wealth management services tailored to artists and entertainers.

4. Cross-Promotion and Content Opportunities

  • Brand Alignment: Leverage Big Night Live’s expansive social media reach to amplify your brand’s presence, with the potential for:

    • Sponsored Content: Curated social media posts featuring the Morgan Stanley Green Room, highlighting artist interactions.

    • Exclusive Video Content: Produce behind-the-scenes videos that showcase artists enjoying the space and engaging with your brand.

    • Branded Recap Videos: Feature your brand in highlight reels from Big Night Live events, which are distributed across social and digital platforms.

5. Unique Activations and Experiences

  • VIP Artist Gifting: Provide personalized Morgan Stanley gift packages for select artists, enhancing brand affinity.

  • Educational Workshops: Host exclusive, invitation-only financial wellness workshops for artists and their teams, held in the Green Room or another private venue.

  • On-Site Concierge Services: Offer white-glove concierge services for artists, presented by Morgan Stanley, to enhance their experience and engagement.

Sponsorship Fee

  • Annual Fee: $150,000 per year

  • Term Options: Choose from a 3- or 5-year term, providing long-term brand stability and the opportunity to establish a deep connection with the entertainment community.

Execution and Timeline

  • Design Consultation: Begin with a collaborative session to align on the room’s aesthetic vision.

  • Fit-Out and Installation: Work with a dedicated team to bring the design to life, ensuring all elements reflect Morgan Stanley’s prestige.

  • Activation Launch: Host a special launch event to unveil the Morgan Stanley Green Room, featuring a guest list of top artists, media, and influencers.

Conclusion

Sponsoring the Green Room at Big Night Live is not only a strategic brand alignment but a powerful move to position Morgan Stanley Global Sports & Entertainment Wealth Management as a forward-thinking supporter of the arts and entertainment community. This partnership is designed to foster meaningful connections and amplify your brand’s message in a setting that resonates with today’s top talent.

We look forward to discussing how we can make this vision a reality and create an extraordinary experience for artists and their teams, with Morgan Stanley leading the way in hospitality and eminence backstage.